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The purpose of this paper is to present a biographical review of the career of the late Caroline Robinson Jones (1942‐2001) in order to understand her challenges and contributions to the advertising profession. Prior to her death, she was considered the foremost African‐American woman in the advertising business. She was the first black woman to serve as a vice president of a major mainstream advertising agency and also established a respected agency bearing her own name. This paper focuses on Jones' contributions to marketing practice and her experiences as a woman of color in the advertising industry.

This paper uses a traditional historical narrative approach largely based on archival materials housed in the Caroline Jones Collection at the Archives Center of the National Museum of American History at the Smithsonian Institution. Relevant secondary literature was also employed to provide appropriate context.

While the advertising industry has historically been noted for its lack of diversity among its professional ranks, Jones made significant contributions to the industry. Yet, despite her trailblazing accomplishments, findings suggest her efforts were constrained by structural oppression in the industry concerning gender and race.

Scholarly literature reflecting the contributions and experiences of women of color in the advertising business is nearly non‐existent. This paper provides an analysis using sources which are valuable in understanding career opportunities and challenges for women of color in advertising professions.

Hospitals, physician groups, and other healthcare organizations (HCOs) are joining together in a multitude of new ways in ever increasing numbers. This process or strategy is often called “integrating” and results in some form of integrated delivery system (IDS) or accountable health plan (AHP) if an insurance function is part of the system. Recent literature suggests that many HCOs are not meeting their integration objectives, with resulting financial and structural difficulties. One of the major causes is the failure to follow a developed plan for integration planning and implementation. Organizations in other industries often rely on written guides to help them efficiently accomplish complex projects. HCOs that use a guide such as the one suggested here should improve the chances of a successful and financially viable integration.

Investigates the increased waiting time costs imposed on society due to inappropriate use of the emergency department by patients seeking non‐emergency or primary care. Proposes a simple economic model to illustrate the effect of this misuse at a public or not‐for‐profit hospital. Provides evidence that non‐emergency patients contribute to lengthy delays in the ER for all classes of patients. Proposes a priority queuing model to reduce average waiting times.

The purpose of this paper is to describe the results of the construct validity by the known-groups method of a Brazilian cooking skills and healthy-eating questionnaire.

Responses obtained from university students (n=767) for Brazilian-Portuguese cooking skills and health eating questionnaire, surveyed online, were submitted to construct validity comparing two known groups. The t-test was used to compare differences between gender (male and female) and the level of cooking knowledge (high or low) in each measure of the questionnaire. Internal consistency was evaluated by obtaining the Cronbach’s coefficient.

Women showed significantly higher means than men in all scale measures, except in the self-efficacy for using basic cooking techniques (SECT), where no differences were found. Students classified as having high cooking knowledge and had higher score means in all scales compared to the students with low levels. Internal consistency was adequate for all scales (a>0.70), except for cooking attitude (CA) (a=0.33) and cooking behavior (CB) scales (a=0.59).

SECT likely depends on cooking knowledge, independent of gender, suggesting further examination. Items and structure of CA and CB constructs also need to be examined more deeply.

A validated cooking skills and health-eating questionnaire demonstrated its ability to detect differences between groups, useful to provide data for further interventions.

No available cooking skills questionnaires were found that have been validated by the known-groups method regarding differences between gender and individuals’ level of cooking knowledge, as conducted in this study.

The study this chapter reports focuses on how network theory contributes to the understanding of the internationalization process of SMEs and measures the effect of network capability on performance in international trade and has three research objectives.

The first objective of the study relates to providing new insights into the international market development activities through the application of a network perspective. The chapter reviews the international business literature to ascertain the development of thought, the research gaps, and the shortcomings. This review shows that the network perspective is a useful and popular theoretical domain that researchers can use to understand international activities, particularly of small, high technology, resource-constrained firms.

The second research objective is to gain a deeper understanding of network capability. This chapter presents a model for the impact of network capability on international performance by building on the emerging literature on the dynamic capabilities view of the firm. The model conceptualizes network capability in terms of network characteristics, network operation, and network resources. Network characteristics comprise strong and weak ties (operationalized as foreign-market entry modes), relational capability, and the level of trust between partners. Network operation focuses on network initiation, network coordination, and network learning capabilities. Network resources comprise network human-capital resources, synergy-sensitive resources (resource combinations within the network), and information sharing within the network.

The third research objective is to determine the impact of networking capability on the international performance of SMEs. The study analyzes 11 hypotheses through structural equations modeling using LISREL. The hypotheses relate to strong and weak ties, the relative strength of strong ties over weak ties, and each of the eight remaining constructs of networking capability in the study. The research conducts a cross-sectional study by using a sample of SMEs drawn from the telecommunications industry in Ireland.

The study supports the hypothesis that strong ties are more influential on international performance than weak ties. Similarly, network coordination and human-capital resources have a positive and significant association with international performance. Strong ties, weak ties, trust, network initiation, synergy-sensitive resources, relational capability, network learning, and information sharing do not have a significant association with international performance. The results of this study are strong (R2=0.63 for performance as the outcome) and provide a number of interesting insights into the relations between collaboration or networking capability and performance.

This study provides managers and policy makers with an improved understanding of the contingent effects of networks to highlight situations where networks might have limited, zero, or even negative effects on business outcomes. The study cautions against the tendency to interpret networks as universally beneficial to business development and performance outcomes.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

The overall goal of science is to build a valid and reliable body of knowledge about the functioning of the world and how applying that knowledge can change it. As personnel and human resources management researchers, we aim to contribute to the respective bodies of knowledge to provide both employers and employees with a workable foundation to help with those problems they are confronted with. However, what research on research has consistently demonstrated is that the scientific endeavor possesses existential issues including a substantial lack of (a) solid theory, (b) replicability, (c) reproducibility, (d) proper and generalizable samples, (e) sufficient quality control (i.e., peer review), (f) robust and trustworthy statistical results, (g) availability of research, and (h) sufficient practical implications. In this chapter, we first sing a song of sorrow regarding the current state of the social sciences in general and personnel and human resources management specifically. Then, we investigate potential grievances that might have led to it (i.e., questionable research practices, misplaced incentives), only to end with a verse of hope by outlining an avenue for betterment (i.e., open science and policy changes at multiple levels).

It is generally admitted that the professions are much over‐crowded. While the condition of affairs which exists in professions of older standing such as medicine or the law is fairly well known, even to the unprofessional man, and the qualifications requisite for advancement and success are generally appreciated to a certain extent, the same degree of knowledge does not obtain in the case of chemistry, about which, as a means of livelihood, the profoundest ignorance prevails—even among the better‐educated classes. The opportunities which are apparently held out to aspirants and the greatly increased facilities for chemical study have given rise to an absolutely false idea in the mind of the public at large as to the positions obtainable and the prospects offered. Chemistry is, perhaps, the most over‐crowded of all professional careers, for, although the science has gained enormously in importance and in technical application within a comparatively recent period of time, the supply of highly‐trained chemists greatly exceeds the number of positions available, while the remuneration to be obtained is, from a professional point of view, extremely low, and is quite out of proportion to the scientific qualifications possessed and to the nature of the work exacted. The causes of the over‐crowding are too many and too complex to be considered in detail here, but there may be cited as among the principal factors in this respect the greatly increased popularity of the science as a specialised study, the entrance into the profession of individuals who are in reality personally unsuited for a professional career, and the failure of the educationalists to grasp what the exact meaning and aim of the education of a community should be. While, however, the ultimate prospects of advancement and success are influenced greatly by the growing tendency of crowding out, there are, in this respect, other factors to be considered which are liable to be overlooked, namely, the actions of the members of the profession themselves, and, following from this, the degree of respect accorded and the value attached to that profession by the general public. A profession retains its status before the world, or loses it, according to the nature of the individual and concerted actions of its members, both in their relations with each other and in their intercourse with the public. The particular type of person who enters a profession might appear at first sight to be a factor of comparatively minor importance, provided that a thorough training had been undergone and good qualifications obtained. Such, however, is far from being the case. If it is to maintain an honourable position before the world and a recognised place among other intellectual callings, a profession must endeavour to attract the best type of man—the man who, apart from his scientific qualifications, possesses the true professional instinct and ideals, and the ambition to raise his calling and himself to as high a level as possible. “Qualifications” alone are not sufficient. To attract the man of higher type it is necessary to offer a reasonable prospect of adequate reward. It is open to question whether the chemical profession can, at present, offer the necessary inducement, from this point of view, to enter its ranks. It cannot be pretended that chemistry can present ultimate prospects compared to those offered by the other professions. The reward of the man of science is fixed unless his discoveries have a commercial value, and he himself possess the commercial instinct necessary to profit by them. It will be admitted that this is not the case with the specialist in medicine or with the leader at the Bar. The common objections put forward against such considerations as these are that a man devotes his life to the pursuit of a science purely out of love for that science and with little consideration for remuneration or for social status, and that questions of reward or remuneration being purely mercenary considerations should not be brought into the discussion. While such objections may appear reasonable at first sight, a little reflection will show that the matter lies somewhat deeper than this. The future of the chemical profession itself, and not only the pecuniary profit of the individual, is involved. To offer low remuneration for scientific positions is to ensure these positions being ultimately filled by men of mediocre capacities, and it must be understood that this applies as much to a junior assistantship in a technical laboratory as to a chair in a university or to a public position of trust. The prospects which there are at present in the chemical profession can be regarded only as being more likely to attract the mediocre person than the man of superior capabilities, and mediocrity cannot be considered as conducive to the advancement of a science. In these days of excessive competition it is imperative to consider many facts before choosing a particular professional career. Men of attainments superior to the ordinary will not voluntarily enter a profession in which the reward for their labours is to be in no way proportionate to their abilities, and that particular profession will necessarily suffer by their absence. It is a common fallacy to suppose that a man's intellectual capacity is measured by the number of examinations he has passed or by the number of degrees and diplomas which he may possess. Under our present Chinese system of examination it is possible for anyone, even if he be of really very modest attainments, to make a collection of degrees and diplomas. Originality in thought and the power to apply the knowledge obtained during training are not asked for. There is a type of man extremely common to‐day whose capacity for absorbing existent scientific facts (i.e., the ideas of other people) is as great as his incapacity for originating ideas of his own. To this particular type of person the obtaining of qualifications is a comparatively easy matter, especially in the case of chemistry, which is, strictly speaking, a non‐mathematical science. Whereas originality and individualism in thought makes for advancement in science, the mere repetition of the ideas of other persons can only result in stagnation. These facts are generally lost sight of by those persons who assert that the interest of his particular subject should prove an ample compensation for a low remuneration provided that that remuneration be sufficient in order to live. It is not recognised that if such a prospect of affairs becomes general those persons whose ideas are bounded by a narrow horizon (and such form the majority in any community) are attracted in preference to those whose ambitions take a wider scope, and who will naturally turn to another field of operations where their abilities will be more amply rewarded. The competition to‐day in the chemical profession has become even keener than that among the quill‐drivers; the early prospects are about the same as, or are little superior to, those of the latter calling, while ultimately there is the reward of a position at a remuneration very little better than that obtained by a head bookkeeper, and generally very much inferior to that of a small merchant or fairly successful tradesman—the supposed intellectual inferiors of the man of science. Again, with respect to public chemical appointments, there is the growing tendency to create “whole‐time” appointments at a fixed and insufficient remuneration, with no prospect of advancement or certainty of superannuation, and, in many cases, no security of tenure. In the purely technical world the position of affairs is even worse, while the prospect of making a living by practising privately as a technical and consulting chemist is limited, since the demand from the public is not large, and much of the work formerly obtained by the private practitioner is now done much more cheaply by a “tester” of some kind at a works. The consultant is certainly needed in certain cases, but these are of such comparative rarity as to have but little influence upon the general position. There is no doubt that much harm has been done by the nonsense emitted from time to time by unthinking persons and by those who describe themselves as “pure” chemists, to the effect that much of the work carried out in a technical or analytical laboratory can be performed quite as satisfactorily by the untrained person as by the skilled chemist. These opinions, which may perhaps find excuse in the ignorance of the persons holding them, are based upon the supposition that, as the work in such laboratories may tend to be of a routine nature, unskilled labour is quite as valuable as scientific training. The harm done by the promulgation of such statements is to be found in the fact that untrained persons conceive the idea that employment may be obtained in a chemical laboratory without any previous scientific education, and hence there is introduced a further tendency to lower the status of the chemical profession by the admission of unqualified persons. Whatever the condition of chemistry may be at present from an intellectual standpoint, it is manifestly unfair to give the preference to unskilled persons over those who have at least studied their subject, simply on the ground that such labour is cheaper, and it is suicidal that such a preference should be encouraged by the members of the chemical profession themselves. It is necessary to admit that much of the unsatisfactory condition of affairs in the chemical profession is due directly to the behaviour of the members themselves. They have never really appreciated the necessity of acting together for the benefit of all and for the profession as a whole; they have never recognised that, whatever the specialised branch of each may be, all are linked together by a common training and by common interests, that that which adversely affects an individual member adversely affects the whole profession, and that their actions and the value they themselves put upon their services determine the degree of respect accorded to their profession and to themselves by the outside public. The chemist who is engaged in teaching cares little if his technical colleague is underpaid, because he himself is not a technical chemist, and the latter, on the other hand, does not concern himself with the condition of affairs in the teaching branch of the profession. This policy of “sauve qui peut” is disastrous. Combination among its members is absolutely necessary if a profession is to “live.” A number of individuals having a general common training in a particular branch of knowledge, each one working for his own special interest and without regard for that of his fellows, no more constitutes a profession than a people possessed of no laws or constitution and bound by no social obligations constitutes a nation. That the necessity of efficient combination is not understood may be seen from a statement made by the President of the Institute of Chemistry at the last annual general meeting of that body. In the course of his address, the President said: “If the Institute were … . to become, as some critics have suggested it might become, a professional trade union for the regulation of fees and the suppression of competition, I feel sure that the larger proportion of its members would rightly lose all interest in its affairs.” If the Institute of Chemistry is to be regarded solely as an examining body, this particular statement of the President may be held to be excusable, if not justifiable, but if the Institute be considered as a professional body for controlling the interests of its members and acting for the advancement of the whole chemical profession, two possibilities are presented. Either a condition of affairs exists in the Institute of Chemistry which is lamentable, and which it would, perhaps, have been kinder to the Institute to have kept secret, or the statement of the President is not justified by the facts. The word “rightly” has, logically and morally, no place in the sentence in which it occurs. It would appear from a passing reference by the President to the Institute as “a great professional organisation” that the body in question does desire to be considered a professional institution. Under these circumstances, the statement above quoted amounts to this: as the Institute of Chemistry is not to concern itself with the fees paid to its members, or with the fees which those members choose to accept, it becomes open to any member (although a member of a “professional” body) to accept any fee, however low, for any work, and by a slight extension of this free and easy principle, any member may undercut any other member by performing the same work for a lower fee, and, given a sufficient scope for such “competition” without any restriction (and the only restriction possible is the veto of a firm professional authority), an impossible state of things would soon be reached. It will be noted that no account has been taken of length of service, years of experience, and professional position. A man with these extra qualifications is not to expect his own professional organisation to recognise them or to aid him in making others recognise them. Those for whom the regulation of fees has an interest are, for the most part, men in responsible public positions, or in private practice, who are endeavouring to maintain their profession and themselves in as high esteem as possible—in spite of the ignorant opposition offered to them by the public who do not appreciate their services and by their “professional” brethren who cannot understand what a professional man should be. It is these men who represent the Institute of Chemistry before the public, and without whom that Institute would be practically unknown. It is only to be expected that such men would be in the minority. The initiation of all wise things comes from individuals—generally from some one individual—and never from the mass. The general tendency of things throughout the world is to render mediocrity the ascendant power among mankind, and this applies as much to small bodies of men as to society at large. In questions of policy and future action the opinion of the majority of the mass may be discounted, for while the reasoned opinion of an individual may be biassed, it is an opinion (and, therefore, right or wrong, worth consideration); but, in the case of majorities, the opinions expressed by them do not represent the sum of individual ideas, but are simply the expressed preference of one or a few of the same type as those who constitute the majority, followed unthinkingly by the remainder—a state of things best comparable to a flock of sheep running round a tree. There is no reason for supposing that the majority in the Institute of Chemistry is any more capable of giving a wise and reasoned answer to a question of policy than are other majorities. In the present instance the reasons which can be brought forward against the assumption by a professional body of an indifference to the question of the remuneration of its members far outnumber any which may be advanced in defence of such a policy. We have drawn attention to the necessity of attracting the man of superior attainments to a profession, we have indicated what the ultimate effects of inadequate remuneration for scientific work will be, and we have urged the vital necessity of combination in calling attention to the policy of segregation which is having such disastrous results. Some of these points are referred to in the address of the president of the Institute of Chemistry, but from a different standpoint. “A large number of our Fellows are engaged in practice as analytical and consulting chemists, and questions of professional interest naturally appeal to this section of our membership, but an equally important section feel only a more remote interest in these questions, though they appreciate the wide influence of the Institute as a great professional organisation.” Again: “It must never be forgotten that an important part of the work of the Institute is the consolidation of the profession.” Nothing but unqualified approval can be accorded to this last statement. It is difficult to see, however, how the consolidation of the profession is to be effected by the Institute if one section of its members feel only a more remote interest in the questions which concern the advancement and success of the other, and if the majority of the members would view with disfavour an attempt on the part of the Institute to place the recognition of professional service upon a proper and a dignified basis. The problem of the regulation of fees is one of the most important questions with which a professional body has to deal, and it is not easy to comprehend how a body which deliberately ignores or avoids this point can, properly speaking, be called a professional organisation. There is now more than at any other time the crying need for a strong controlling authority in the chemical profession—an authority which would enforce professional conduct upon those under its control, and, passing the bounds of mere protestation, take a definite and severe line of action in all cases of infringement of its rules. Before joining a given professional organisation a man has a perfect right to inquire what benefits he is likely to gain from his membership. It is not sufficient to merely hold examinations and to grant diplomas—any examining institution can do that. In a body intended to deal with professional interests examinations are of secondary importance; the advancement of the profession and the welfare of the members demand the first consideration. If not, it becomes reasonable and perfectly justifiable for any member of the profession to refrain from allying himself with that body, and to refuse to recognise it professionally—a course of action which, although necessary in such a case, would not be beneficial to the profession; the fault, however, would lie with the controlling authority and not with the individual.